Universal App Campaigns
What are Universal App Campaigns?
Unlike traditional SEO and Google PPC campaigns, Universal App Campaigns utilize machine-learning to analyse, in real-time, hundreds of millions of signals to put your app in front of the best possible users. Although you have much less control with UAC, you need to know what you are doing, as even slight errors can be costly!
Did you know, for example, that when you are optimising for install volume, Google recommends setting a campaign budget 50 times greater than your target CPI? Or why you might want to optimise for install volume at all, as it’s the in-app conversions that ultimately earn you the money?