App Store Optimisation
What is App Store Optimisation?
with over two million apps in both the google and apple stores, and an average of 6,000 new apps being listed daily, getting your aso right is crucial to getting your app seen. there are a huge number of great apps out there that developers have spent countless hours on, and owners have spent thousands on, only to neglect their marketing strategy.
simply listing a great app is not enough – you need to drive installs – the more installs you can drive, the more potential you will have to engage users and subsequently increase your roi!
according to the folks over at apple, over 65% of downloads come from app store search, and almost half of those were from generic search (as in, non-brand). you can see similar figures in the play store, where there are almost a million more apps! it follows that, if you are not investing time and know-how into aso, you are missing out on a large percentage of extra downloads.
how do i go about optimising my app store listings?
key factors in your aso include keyword optimization (in your title and meta) and conversion rate optimisation. on-point keyword optimisation will result in higher rankings and greater visibility, and proper conversion rate optimisation will ensure your increased visibility results in app installs. the number and velocity of app downloads is one of the strongest ranking signals in both stores, therefore a targeted app install campaign is a great way to boost ranking and visibility. once you’ve established a good user base, you can start looking at in-app conversion campaigns.
to really get your installs flying, and bring your cpi (cost per install) down, you’ll probably want us to set up and manage a paid advertising campaign for you. to read more about how we can help you with paid advertising campaigns across a range of digital marketing channels for app including facebook, instagram, google uac (universal app campaign), apple search ads and youtube, carry on reading!